About Thinking Small

Thinking SmallMy Quote of the day. John Stepper1 asked Seth Godin2

What do you do when you’re preaching change and it seems like only a small minority is interested in actually changing?

The Answer:

Don’t preach to everybody. Don’t try to reach everybody. Many people are simply trying to hold onto their job and it’s too scary/hard/uncomfortable for them to do something different. Instead, find the people who are ready and eager for change. Connect them to build a tribe who wants to change. And equip and empower that tribe to extend the movement (giving them credit and control when they do).

The courage to think small …

photo credit: JD Hancock, License cc

  1. http://johnstepper.com/ []
  2. http://sethgodin.typepad.com/ []